Achieve significantly higher performance from your salespeople with our powerful new Salespath™ tablet and software.
Increase sales by empowering and tracking car wash salespeople
Works with pay stations or without.
The Opportunity
More and more operators have realized that trained salespeople outperform unattended pay stations every single time, at converting retail to membership, increasing retail ticket average, and providing a better customer experience.
The Problem
The problem is that up until now, there have been no salesperson tools or software to help operators manage salespeople.
- Lack of visibility into the actual sales pitch being used when you’re not standing nearby
- Lack of visibility on whether salespeople are pitching every customer
- Cumbersome to track and calculate commissions
- A challenge to keep salespeople motivated and focused
- Hard or impossible to track key salesperson stats like retail cars seen, conversion rates, MRR generated, churn per salesperson, etc.
Introducing Salespath™
Your new sales super power
How It Works: Your salesperson uses our Salespath™ tablet to present a custom-branded slideshow to every customer along with the sales pitch. We then save a record of every sales pitch (including audio). Once the customer makes a decision, the transaction is processed through your pay station or POS terminal as usual.
Via integrations with your POS, we connect our sales session data with the POS transaction data. This allows us to track the sales results of every pitch and every salesperson and track true performance.
We also use the tablet to stay connected to the salesperson via our message center and show them their near real-time stats for the day including their commissions.
Benefit #1
Improve salesperson performance through transparency and accountability
Salesperson Dashboard
In between cars, the salesperson sees their dashboard, which gives them access to all of their stats in near real-time, whether they are hitting targets for the day, their commission totals, messages from coaches and management, training, salesperson leaderboards, and more.
Gamification
One of the powerful ways we engage salespeople is though the power of gamification. By incorporating game-like elements such as leaderboards, points, and badges, we create a dynamic and engaging environment that fuels their competitive spirit and encourages sustained high performance. This includes The Salespath Marketplace where salespeople can choose which rewards to work towards. This includes everything from a $10 Starbucks giftcard to a iPad and Playstation 5.
Audio Capture
Via the tablet, we record audio of every sales pitch. We then use that to regularly audit and coach all salespeople.
That enables us to tailor our coaching to each salesperson based on actual customer interactions. We can also celebrate wins and share great pitches with your other salespeople.
Benefit #2
Decrease the cost and burden of managing a salesforce
We Recruit, Hire & Onboard
It begins with finding and hiring great candidates. We move them through our applicant tracking system, and then send you several finalists for you to interview in-person. We then can handle offer letters and onboarding into your system.
We Train
All of our salespeople begin with our online training course full of professionally produced videos on everything they need to know to become successful.
Topics include:
- The thought process of a successful salesperson
- External signals you send
- Understanding the customer (rational and irrational drivers)
- How car washing works
- Dealing with rejection and setting goals
- The sales pitch
We Coach
We coach with live human coaches as well as Coach Bot, our built-in, AI sales coach who initiates messages on the tablet to salespeople as needed throughout the day. These messages are initiated by the system but our human sales coach is always CC’d so that a helpful dialog can follow. Messages include both encouragement and redirection. It also means that our live sales coaches don’t have to constantly scour the data manually for red flags or reasons to celebrate. They can focus on higher value coaching opportunities.
We Handle Commissions
No more manual calculations, custom spreadsheets and pay period hassle. We automatically calculate and report on commissions to make your life easier. And salespeople don’t have to track on their own, or scan any bar codes for each sale.
We can even handle graduated commissions where salespeople get higher commissions as they reach member milestones. We can reset that count each month or quarter. Salespeople also can see which level they are on and get messages from Coach Bot as they get close and hit targets.
Benefit #3
Leverage high-value opportunities only Salespath enables
LPR Sales Pitch Personalization
Salespath SmartPitch™ is an optional add-on LPR powered sales pitch personalization feature where we can dynamically personalize the slideshow and sales pitch based on customer history. This way we do not waste a sales opportunity on a low probability pitch and we can drive $/car much higher.
Collect Retail Contact Info
Once it is determined that a customer will choose retail rather than membership, we can prompt the salesperson to collect contact info. This info can be sent to your CRM, or managed internally. This gives you the power of building retail contacts for marketing and upselling.
About Us
Ignite Wash’s goal is to build systems, not just tools. We are obsessed with understanding and addressing problems, not in a lab, but in the messiness of the real world. We believe in technology and we believe in people.
Kyle Doyle
Founder
Kyle grew up working at the family full-service car wash in Long Island NY and working with his father Alan at Compuwash, one of the earliest tunnel controller companies.
In 2004, Kyle became CEO of Compuwash and developed the industry’s first cloud-based point of sale software. Kyle sold Compuwash to Sonny’s in 2010 where it became Sonny’s Controls.
Most recently, Kyle was VP of Marketing and Customer Experience for Summit Wash Holdings, a private-equity backed chain with locations in the Northeast, Nebraska, and Florida markets.
Craig Vella
Co-Founder
Craig is a lifetime developer with over 20 years of technology experience. His insatiable curiosity about all things digital drives him to constantly be learning about the latest tech stacks, tools, methods, and platforms. Craig is the reason Salespath™ is built on modern, ready-to-scale web and js frameworks favored by many of the leading technology firms.
Where many developers will get lost in the engineering, Craig is a product-first architect who is always looking to understand how the technology solution fits into the real world, being used by real people.