Significantly increase your sales with the customers you already have. Double and triple conversion rates from retail to membership and increase retail $/car.
Introducing the car wash industry’s first human salesperson platform. We hire, train, empower, and track the best salespeople in the car wash business and make you more money.
Customers are already visiting your car wash, and if you're not using trained salespeople you're leaving money on the table. Lots of money. Trained salespeople outperform pay stations every single time at converting to membership as well as increasing retail dollar-per-car.
However, hiring and managing salespeople can be a hassle. That’s why we built a best-in-class platform to handle it all: Recruiting, hiring, training, providing scripts, coaching, and tracking return on investment.
It begins with finding and hiring great candidates. We move them through our applicant tracking system, and then send you several finalists for you to interview in-person. We then can handle offer letters and onboarding into your system.
If you already have salespeople, we can simply assess and then move to training.
All of our salespeople begin with our online training course full of professionally produced videos on everything they need to know to become successful. Topics include:
At the heart of our platform is our Salespath™ tablet. The salesperson uses the tablet to present the sales pitch as a slideshow to every customer. We then save a record of every sales pitch (including audio).
Via integrations with your POS, we connect our sales session data with the POS transaction data. This allows us to track the sales results of every pitch and every salesperson and track true performance.
We also use the tablet to stay connected to the salesperson via notifications and chat, drive accountability, and capture data for non-stop analysis and insights.
Our sales pitches utilize a slideshow, typically made up of 3-5 custom slides that provide a visual highlight for the customer and end on your menu. They provide the salesperson with a pitch framework and triggers for pitch memorization.
It focuses on selling memberships, but when the customer declines we then focus on selling a top retail package.
These slideshows can be changed regularly, built around promotions, scheduled or pushed out to the field instantly, and can be customized per location.
Part of what makes our salespeople perform at such a high level is the accountability.
The salesperson dashboard gives them access to all of their stats, whether they are hitting targets, their commission totals, notifications from coaches and management, training, salesperson leaderboards, and more.
Via the tablet, we record audio of every sales pitch. We then use that to regularly audit and coach all salespeople.
That enables us to tailor our coaching to each salesperson based on actual customer interactions. We can also celebrate wins and share great pitches with your other salespeople.
Salespath SmartPitch™ is an optional LPR powered sales pitch personalization feature where we can dynamically personalize the slideshow and sales pitch based on customer history.
For example, if a customer declines the membership offer 5 times, AND only buys the basic wash each visit, then the Salespath™ tablet will give the salesperson a notification and then dynamically display a slideshow geared toward getting the customer to simply buy the tire shine extra service. This way we do not waste a sales opportunity on a low probability pitch and we can drive $/car much higher. Highly configurable. (Requires 60-90 days of capturing data at your location after LPR camera has been installed.)
We offer our platform as an annual agreement. When you sign up with us, we first do a deep dive into your past sales to establish sales targets and to understand your goals, strengths, and opportunities. We then recruit and hire your salespeople, onboard them, and put them through training. We send you (2) Salespath™ tablets with custom slideshows for your brand. We then actively track the results, listen to salesperson audio, and coach your salespeople weekly.
Want to learn more about how we can ignite your sales? Reach out today to schedule a demo or get more information.
Ignite Wash launched in 2023. Ignite Wash’s goal is to build systems, not just tools. We are obsessed with understanding and addressing problems, not in a lab, but in the messiness of the real world. We believe in technology and we believe in people.
Kyle grew up working at the family full-service car wash in Long Island NY and working with his father Alan at Compuwash, one of the earliest tunnel controller companies.
In 2004, Kyle became CEO of Compuwash and developed the industry’s first cloud-based point of sale software. Kyle sold Compuwash to Sonny’s in 2010 where it became Sonny’s Controls.
Most recently, Kyle was VP of Marketing and Customer Experience for Summit Wash Holdings, a private-equity backed chain with locations in the Northeast, Nebraska, and Florida markets.
Craig is a lifetime developer with over 20 years of technology experience. His insatiable curiosity about all things digital drives him to constantly be learning about the latest tech stacks, tools, methods, and platforms. Craig is the reason Salespath™ is built on modern, ready-to-scale web and js frameworks favored by many of the leading technology firms.
Where many developers will get lost in the engineering, Craig is a product-first architect who is always looking to understand how the technology solution fits into the real world, being used by real people.
